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&why

Where have all the consumers gone? The consumption and communication shift in the metaverse cosmos.

Bodies, objects, customers, and consumption will shift to the metaverse. What’s more, we now have to actively align our brands and…

Aug 31, 2022

Where have all the consumers gone? The consumption and communication shift in the metaverse cosmos.

Aug 31, 2022

Published in
andwhyagency

What even is the Metaverse? — Part I: The move to virtual flagship stores

The Metaverse. In this series, we explain real-world implications and the transformations different industries could face in the next…

Jan 24, 2022

What even is the Metaverse? — Part I: The move to virtual flagship stores

Jan 24, 2022

Published in
andwhyagency

Today we launch our new immersive experience unit “Leap Studio” to create impactful new ways of…

In the past years, Augmented Reality, Virtual Reality and Web technologies have made a giant leap forward. People can now meet online in…

Sep 8, 2021

Today we launch our new immersive experience unit “Leap Studio” to create impactful new ways of…

Sep 8, 2021

Published in
andwhyagency

New work: how flexibility, freedom and responsibility will shape the way we work now.

We set out to define a future of work where your location, hours or volume doesn’t define your success. This is how we think it should…

Aug 18, 2021

New work: how flexibility, freedom and responsibility will shape the way we work now.

Aug 18, 2021

Published in
andwhyagency

The next stage of being a new kind of agency starts now.

As part of our vision to be a new kind of agency, we’re starting our B-Corp certification and enhancing our leadership team with 3 new…

Apr 19, 2021

&why agency leadership team munich

Apr 19, 2021

Published in
andwhyagency

Headless architecture helped us gain full flexibility and efficiency

This is how we gained full flexibility with Vue and React, TYPO3 and Craft CMS.

Apr 1, 2021

Headless architecture helped us gain full flexibility and efficiency

Apr 1, 2021

Published in
andwhyagency

Is it too late for your brand to be apolitical? The rise and power of brand activism.

For a long time, brands were advised to remain politically neutral. In recent years, this story has taken a turn. Where does this trend…

Feb 9, 2021

Feb 9, 2021

From exutec to &why

Our transformation from exutec to &why

Dec 17, 2020

From exutec to &why

Dec 17, 2020

Published in
andwhyagency

Rebranding an agency brand

The process of rebranding our own agency brand

Dec 17, 2020

Dec 17, 2020

Published in
andwhyagency

From exutec to &why

Our transformation from exutec to &why

Dec 17, 2020

From exutec to &why

Dec 17, 2020

&why

&why

Hi, we are &why. An independent digital agency at the intersection of creativity and technology. Based in Munich, Germany.

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